Sarah Thielsen

Everything we say is a story we tell. Some stories
are especially important to us and thus especially
important how they are told.

My name is Sarah and I am an artistic media designer. My work focusses on emotional branding and strategic design with heavy emphasis on visual storytelling via photography and moving image.

Rebranding for Donkey Products (2023)

Are you launching your brand for the first time or do you feel like your existing design needs a visual update?
Let’s create and shape your brand strategically and specifically for your needs. I’ve worked for companies with 20+ employees as well as for solopreneurs and start-ups. Let’s get in touch and talk about your vision. I can’t wait to here your story.

→ get in touch

Art has no rules whereas design only has one: does it achieve its purpose or not?
Defining the purpose in question is the foundation of every design.

While art often is associated with an emotional aspect in its consumption, design is a rather rational process. The ones creating and both benefiting from purposeful design are people, not machines. This is why design always will have a human touch, an emotional charge to it – may it be by the creator or the consumer or both.
Artistic media design embraces this humanness and not only tolerates but purposely adds the aspect of individual perception and emotion to its rational base. The goal is to achieve a desired emotion through strategic design choices.